An engaged email list, eager to hear from you, is the most valuable asset your can build.
7 Essential Stages of Building a Total Online Presence
Focus on building a list of email subscribers that want to hear from you and social media will become a tool set to help you do more of that. Choose an email service provider ESP such as Constant Contact, GetResponse, AWeber, MailChimp or Infusionsoft and go to work on building email capture forms with the offer of your free eBook or weekly newsletter before you move on to social media. The first step is to understand how your current customers are using social media and how you can use social media to somehow serve them better.
Create Twitter lists of customers and add their social profiles to your CRM tool. Add a tool like Rapportive to your email. Your plan to work and engage prospects in all of these networks may not be clear yet, but the first step is to claim the free real estate so you can start exploring.
Pay per click advertising can be very effective when done right.
Building Online Stores
One of my favorite things about it is that a platform like Google AdWords allows you to test your thinking a dollar at a time. Drive Facebook users to sign up for your eBook first and then you can sell them over and over again. The basics of PPC are this: Use lots of punchy, dramatic ad copy, but test, revise and test. Create tightly focused ad groups with highly relevant ad copy, work negative keywords out of your list.
- Become a content authority in your industry;
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- Primary Navigation.
- John of the Rhine.
- Use Facebook and Twitter ads to promote content!
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Test some more. Mobile is more of a behavior than a tool.
The first step is to analyze what behaviors your customers are exhibiting before you dive into or dismiss Foursquare or text messaging. I can assure you this however, your customers are reading content, searching for things to buy and using reviews to make decisions on mobile devices. Claim your location based profiles in places such as Foursquare and Yelp. Start creating mobile specific ads, landing pages, coupons and offers that take advantage the growing use of mobile devices as a major part of the purchasing process.
Like many stage-based processes there is a cyclical aspect as well. For some, creating benchmarks and key performance indicators is really the first step. As you build make certain you install tracking code from a tools such as Google Analytics , Spring Metrics or KissMetrics so you can begin to build the data to test and refine from. Then you can start building conversion goals, funnels and events , tracking your ads and split testing your landing pages, opt-in pages and sales pages to discover ways to increase conversion.
Even something as overwhelming and complex as the changing face of marketing online get just a bit more manageable I think when you start to view it as a system. Order your copy of The Self-Reliant Entrepreneur. Subscribe to the Duct Tape Marketing Podcast.
Three Quarters of Middle East Based SMEs Have No Online Presence
The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. Pre-order your copy of The Self-Reliant Entrepreneur. Below are the seven stages of building a Total Online Presence. She is professional, well prepared and conducts sessions with conciseness, in a pleasant demeanor.
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The course provided me with a clear and structured road map to market my own business going forward. I would highly recommend it to anyone who needs to know the ideal way to put together a marketing strategy and plan. Never stop learning! It was one of the most useful, practical and inspirational trainings I've had. It was a very informative course, with a helpful teacher Eman Bu Rashid and a great group of students.
Jaafar Hamza, Boxobia.
It was very beneficial and eye-opening. Not only did I learn the essence and basics of marketing in terms of strategy, psychology and so on, but also how to engineer and quantify the processes and results in our digital and physical markets. It was an enjoyable experience, educational and fun. I have discovered that marketing touches almost every aspect of our lives.
I have discovered that marketing is an art, and Eman is one of the finest artists in Bahrain and probably in the region. Training sessions conducted by Ms. Eman Bu-Rashid is a real boost to any company having difficulty in putting a roadmap to its marketing strategy. With her strong background and clear methodology, you can gradually analyze your company and position it among competitors. Video is an increasingly important marketing tactic. Consumers today have shorter attention spans and are often consuming content on the go.
If you are an entrepreneur, the start of your business can be very overwhelming. To keep you on track despite the pressure, here are 2 of our favorite productivity apps that can help you:. You or your customer?
How to build an Online Store: 9 Easy Steps to start Selling Online
Your First Name required. Your Email required. Ready to rapidly enhance your revenue?? Find out how we can help you gain more customers, more profit and more control of your business right away! Show all. Adil Shafeeq — Olive Green Contracting.
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